Communications Room Talk
Let's unlock the power of communication to drive economic success, political stability and social cohesion. Mark Derbacher and Hartmut Hübner, together with inspiring guests, invite you to productive and generative conversations and mind-opening moments. #communication #innovation #inspiration
Communications Room Talk
Communications Room Talk #02: Let's make communicating purpose a habit!
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Hartmut Hübner & Mark Derbacher
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Season 1
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Episode 2
In this episode, we elaborate on the question how a company can keep it's purpose alive in the long run. Responsible, honest and open communication, based on ongoing reflection, plays a key role:
- Business leaders play an active role in communicating purpose: A clear vision combines with a clear purpose and the associated value.
- Beyond «purpose washing», the question is how to really make purpose meaningful and effective. Our point is: It happens when individual purpose matches the business purpose.
- Purpose gets serious in the process of decision making, because that's where purpose gets concrete and visible by limiting options: Rather than deciding on too many things that you can't realize anyway, purpose creates a natural focus on impactful decisions.
- Another way of communicating effectively is having purpose topics on weekly management meetings or team meetings, as a standard routine and action item.
- Also, communicating the hurdles that you were able to overcome with purpose and team spirit, will create resonance.
- In addition, we recommend ongoing purpose reflection: With today's VUCA world, it's actually necessary to daily reflect on how that purpose can help actually to better get on with this rapidly changing situation.
- Key questions then become: What does it mean for us today? How do we work together in the light of the purpose and of the actual challenges that we see?
Let's make it a standard topic on our agenda and reflect on purpose every day!