Communications Room Talk #06: How to harness the power of AI in communications

In this episode of the Communications Room Talk podcast, hosts Mark and Hartmut discuss the opportunities and potential threats of artificial intelligence (AI) in communication. They delve into the benefits of using AI tools like Chat GPT for research, document preparation, and data analysis, highlighting the many ways in which AI can improve productivity and accelerate communications.

Mark and Hartmut explore the question of whether AI can be truly creative, beyond simply putting together existing information in new ways. They argue that human interaction and communication are still essential for generating new ideas and creative thinking. They also discuss the importance of communicators focusing on their value add and contribution to the organization beyond routine tasks and implementation work.

The hosts conclude that AI has the potential to bring significant benefits to communication, but it is up to communicators to use it wisely and focus on their unique value contribution. By doing so, they can help to ensure that AI is used to its fullest potential and that the many opportunities it presents are realized.

Key Points

• AI tools can be incredibly useful for research, document preparation, and data analysis in communication.
• Putting the right prompts and focusing on the research question is crucial for getting the most out of AI.
• AI can improve productivity and accelerate communications, but it is not a substitute for human interaction and creative thinking.
• Communicators should focus on their value add and contribution to the organization beyond routine tasks and implementation work.
• The creative thinking and problem-solving abilities of human beings are still essential for generating new ideas, even with the help of AI.
• AI has the potential to bring about significant change in communication, but it must be used responsibly and ethically.
• Organizations must be mindful of the potential impact of AI on their workforce, and work to ensure that employees are not replaced by AI tools.
• Communicators must work to stay up-to-date on the latest developments in AI and other technologies, in order to make the most of their potential.
• AI is just one tool in a communicator's arsenal, and it should be used in conjunction with other tools and methods to achieve the best possible results.
• The future of communication is likely to be shaped by AI and other emerging technologies, and it is up to communicators to stay ahead of the curve and adapt to these changes.

Connect with us:

LinkedIn: 

@Hartmut: https://www.linkedin.com/in/hartmuthuebner/

@Mark: https://www.linkedin.com/in/markderbacher/

Email: 

office@hartmuthuebner.com

mark@derbacher-communications.de   

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