Communications Room Talk #08: Creating a Better World through Purpose-Driven Initiatives

Welcome to a special edition of the Communications Room Talk podcast! Today, the hosts Mark and Hartmut are introducing the first part of the Purpose Dialog, an event that brought together Gen Z members and the business world to exchange concepts for a purposeful economy. The event featured panelists Eva Pomeroy from the Presencing Institute, Joep Cornelissen from Erasmus University, Allan Moelholm from kaerly, Thimo Kühner from Stabilo, Frank Thiele from Meet Your Purpose, Franz Allmayer from digihub.li, as well as Amelie Kurz and Lisa Eggert from the University of Munich. 

Key takeaways:

• The Purpose Dialog in Munich discussed the importance of purpose in various aspects of society, including business, education, and personal life.
• Amelie and Lisa highlighted the focus needs and concerns of Gen Z with valuable arguments on:
  - Mental health
  - Equal opportunities
  - Sustainable Development/Climate Protection
  which result in their understanding of purpose as contributing to creating a better world in this respect.
• Amelie and Lisa acknowledged that more and more companies see the benefit of aligning business with sustainability for future growth and profit.  They expect companies to share purpose and forces with Gen Z in form of a shared commitment as a starting point for catalyzing purpose-driven initiatives to ensure a better future.
• Joep emphazised that not only individuals need such an authentic purpose with a societal aspiration but companies as well. He is concerned about companies using “purpose” just as a marketing aspect instead of a real commitment.
• Eva underlined the importance for young people to develop a substantial purpose. She demanded a change in higher education learning in that direction. In companies this kind od learning should be introduced because that leads to real innovation. She appreciated the energy of Generation Z which is highly needed to get change done.
• Timo expressed his strong impression about how reflected Gen Z people are. Based on that he sees a real chance that change to the positive will happen. As an example of common ground he mentioned what his company does concerning Mental Health.
• Frank agreed with Amelie and Lisa that companies need to create an authentic purpose. Building systems of belief and values that form all business decisions was seen as critical to creating that credible and authentic purpose. Based on that, individuals and companies can come together by overlapping purposes. He saw a strong purpose as a way to attract and retain talent in organizations.
• Franz talked about the need to repurpose money away from just anthropocentric spending in today’s market economy. He voted for new forms of transparent businesses aligning conscious producers with conscious consumers.
• Allan appreciated how strong the Gen Z demands Amelie and Lisa presented resonate with the needs of societies and individuals. According to him business is here to make a positive contribution to society and to overcome just egoistic motives.

Connect with us:

LinkedIn: 

@Hartmut: https://www.linkedin.com/in/hartmuthuebner/
@Mark: https://www.linkedin.com/in/markderbacher/

Email: 

office@hartmuthuebner.com
mark@derbacher-communications.de   

Subscribe to Communications Room Talk:

Spotify: https://open.spotify.com/show/0KH74ildYiZMiTi4QYen56 

Apple Podcasts: https://podcasts.apple.com/us/podcast/communications-room-talk/id1672422556 

Google Podcasts: